Kristen provides high-tier, specialized freelance support for attorneys focusing on Employment Law, Civil Rights, and Criminal Defense.
She doesn’t just process paperwork; she acts as a strategic extension of your practice.
The development of this platform was a collaborative effort centered on authenticity. We moved away from the “stiff” corporate aesthetic typical of the legal industry to create something that felt both authoritative and approachable.
Visual Identity: We integrated a professional, to reflect Kristen’s personal passions while maintaining a sophisticated legal atmosphere.
Refining the Voice: We pivoted the copy from generic “service” language to a personal narrative, emphasizing Kristen as a trusted partner rather than just a contractor.
Typography & Feel: Utilizing classic serif fonts like Baskerville, we anchored the site in a sense of established tradition and trust.
Seamless Integration: We built a custom workflow that bridges the gap between the initial inquiry and Kristen’s SquareUp booking system, ensuring a frictionless experience for busy attorneys.
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